Abstract
The article analyzes the negative trends of social communication mediated by the use of technological devices and communication in the virtual space. The emphasis is placed on the analysis of modern ways of breaking com- munication from the point of view of the phenomenon of social ostracism (ignoring, exclusion, rejection). The features of the perception of the object of phubbing are considered, the structure of the mechanism of the related phenomena of hosting and orbiting is given, the existing approaches to understanding this phenomenon are ana- lyzed in the search for explanatory schemes of the widespread phenomenon of cancelling. In conclusion, the directions of actual scientific research of new social ostracism forms in the era of technoference and nomophobia are proposed.
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