지각된 실내 공간장식이 기업 이미지에 미치는 영향에 관한 연구

Abstract

This study is representative of decorations installed as flower decorations in cafes or offices with large and small indoor space decorations around us and indoor sculptures installed for visual promotion or meaning transmission in hotels and corporate lobbies. In order to examine how indoor space decorations including flower decorations affect not only cafes but also businesses the results were investigated through exploratory factor analysis based on the concept cases and theoretical research. First, through theoretical consideration, a questionnaire was created through operational definition for each factor, and the variable name was set as a questionnaire that combines the collected questionnaire contents into factor analysis, and a research hypothesis and research model were set. With the derived variables, the results were derived through descriptive statistics, reliability analysis, correlation analysis, and regression analysis. The hypothesis test results showed that only indoor sculptures affected customer satisfaction and indoor flower decorations and flower points did not affect corporate reliability, while customer satisfaction did not affect corporate reliability. The limitation of this study is that the survey was conducted as a subject who could not further subdivide the survey subjects, so I think it will be a more meaningful study if these research limitations are supplemented and developed in the future.