МАРКЕТИНГОВА СТРАТЕГІЯ РОЗВИТКУ ЛОГІСТИЧНИХ ПОСЛУГ В ГЛОБАЛЬНОМУ ЕКОНОМІЧНОМУ ПРОСТОРІ

Abstract

The article defines the role of marketing strategies for the development of logistics services in the international economic space. The study analyses the challenges faced by logistics companies in connection with globalisation and identifies the key aspects of international marketing that affect the success of logistics services management. The article discusses the need to adapt marketing strategies to different cultures and economic conditions inherent in different countries. The article analyses effective methods of promoting logistics services in international markets and examines important aspects of branding and communication to ensure success in logistics service management. The article examines current trends in the international marketing of logistics services and identifies strategies for adapting to changes in the global economic environment. The authors explore the role of effective logistics service management in creating competitive advantages in international markets, paying attention to supply chain optimisation and improving the quality of customer service. The article also discusses strategies for expanding the network of logistics services in different regions of the world, analyses the issues of choosing optimal transport routes and ensuring delivery reliability. The authors improve approaches to logistics risk management and cost-effectiveness on a global scale. In particular, the article discusses strategies for increasing competitiveness, using flexible pricing and developing customer service strategies to ensure sustainable success in the global logistics segment. The article proposes a structural and logical model for the formation of a marketing strategy for the development of logistics services in the global economic space, focusing on their development in the international economic space. The article studies challenges that companies face in logistics management and identifies key aspects of international marketing aimed at effective positioning of logistics services in the global market. The study provides practical recommendations for improving the efficiency of international marketing of logistics services and managing their development. Particular attention is paid to strategies for expanding the network of logistics services in different regions and developing efficient transportation methods without the use of digital tools. Additionally, the issues of logistics risk management and cost accounting in the global market are considered