Малые сюжетосодержащие дискурсивные формы цифровой коммуникации: определение и характеристики

Abstract

The aim of the study is to substantiate the linguistic status of small plot-containing discursive forms (hereinafter SPCDF) of digital communication. The paper is novel in that it is the first to introduce the notion of a small plot-containing discursive form, to describe its structure and main characteristics. As a result of the study, the stages of plot development and the main plot components of SPCDF have been presented. It has been found that the plot component of SPCDF is open to a variety of interpretations and is characterised by variability, which leads to the generation of new meanings. SPCDF can be revealed both in an explicit form based on clichéd plot models and in an implicit form that allows the recipient to interpret the text based on their presuppositions, value orientations and cultural background. Particular attention is paid to the analysis of SPCDF as an element of clip culture, which is explained by the fragmentary, mosaic nature of these forms that currently exist in digital communication. The folklore orientation of SPCDF, which are characterised by the anonymity and collectivity of generation and transmission of plots correlating with folk art and actively participating in the formation of the cultural code, has been analysed.