Abstract
<p style="text-align: justify;">In the article, psychological assistance in the higher education system is analyzed in the context of its formation and development as a social institution &mdash; taking into account various scientific approaches to the definition of the concept of &ldquo;Social institution&rdquo;, including within the framework of the economic concept of growing social institutions and directed institutional changes, since this determines the role and place of psychological assistance in the life of society in general and the university community in particular, and also ensures its acceptance, recognition, sustainability and adaptability in changing historical conditions and socio-economic situation. In addition, recommendations are presented for the further development of the institute of psychological assistance in the system higher education in modern cultural and historical conditions.</p>
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