Abstract
The article examines the ambiguous effect of risky situations in the innovative and investment activities of the enterprise. Due to the requirements of modern business conditions for the pace of functioning and development of successful competitive business structures, the presence of risk in the organization’s activities is presented more as an opportunity to achieve strategic goals, but not as a threat to the existence of the enterprise. Examples of various ideas about the nature and role of risk in the integration of innovative investment solutions into the production processes of an organization are given. The characteristic features of control risk management are presented and the specifics of the opportunity management process in the context of risk management implementation are reflected.
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