Нові медіа, соціальні медіа, соціальні мережі — ієрархія інформаційного простору

Abstract

The modern information space and its components are investigated in the article. The description of new media and their elements is given, the distinctions between ‘new media’ and ‘traditional media’ are outlined. On basis of the research of nature and relation of such terms as ‘new media’, ‘social media’, ‘social networks’ the hierarchy of information space is determined as well as their classification is proposed.At the present stage of the development of media business, along with traditional media, new ones have emerged and are actively developing. Their emergence contributed to the development of digital, information and network technologies and communications. The synthesis of the development of the latest technologies and transformational processes taking place under its influence in modern communications and traditional journalism allows us to consider new media as a diverse form of interactive media production (services) distributed through the Internet, endowed with communicative properties, which is simultaneously the mass media and a means of social communication.The main features that distinguish new media from traditional ones include: interactivity; personalization of information; the flexibility of form, content and use; flow content of content consumption and unlimited in its volume, space, form of communication; the ability to edit and remove information after it is placed; the speed of providing and updating information; virtually no censorship and moderation.Based on the study of the modern media market, the following classification of new media has been proposed: professional internet media (online publications: online newspapers, magazines, news agencies, news sites, newsgroups, Internet TVs, Internet radio); online games and virtual worlds; social media (social networks, blogs, media hustings, internet encyclopedias, etc.).The development of information technology leads to the transformation of communication processes in society. New media is a phenomenon of the modern information space, which combines phenomena and processes different in nature (mass media—means of communication, the consumer—the author of the content, convergence—divergence), and they are dynamically changing, which determines the relevance of further research.