Abstract

The issue associated with the retention and prolongation of life longevity of elderly people is relevant within the frames of sociological thought. As known, the transition of Russian society to the new model of market relations caused the transformation of value orientations of the population within the frames of which health begins to be considered by the individuals as a private property. Steady social views could not but affect the health of elderly people who, because of age-related changes, lose their physiological potential. In sociology, the study of the issue related to the retention of life longevity of persons is carried out through the concept of “self-preservation behavior”. The purpose of this paper is to carry out complex analysis associated with the study of engagement of elderly people in following certain rules of “culture” of self-preservation behavior. The research tasks were solved on the basis of the application of the technique of questioning and depth interview carried out among elderly people of Volgograd. According to the results of the carried out study, it was determined that the “culture” of self-preservation behavior supposes, on the one hand, the following certain rules of the healthy lifestyle (eutrophy, moderate physical activity, etc.), on the other hand, early medical help sought. Social relations between a doctor and a patient are the platform, based on which, the curing process is built that promotes the sustention of life longevity of an individual. As it was determined, the traditional interrelation between a doctor and a patient (of elderly age) is fully or partly lost. The results of the study proved as well that men, as against women, during their everyday practice, deviate more often from the following the rules appropriate for the “culture” of self-preservation behavior.

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