ТЕОРЕТИЧЕСКИЕ АСПЕКТЫ ФОРМИРОВАНИЯ СОЦИАЛЬНОЙ ПОЛИТИКИ В УСЛОВИЯХ ЦИФРОВОЙ ЭКОНОМИКИ

Abstract

Introduction. In the digital economy, which covers more and more types of economic activity, as well as the transaction sector (public administration, information services, consulting, finance, services, etc.), plays an increasingly important role as a tool to protect and ensure the safety of enterprise workers. Purpose. The purpose of this article is to deepen the theoretical foundations of the concept of social policy in the digital economy, which provides for a more detailed understanding of traditional interpretations and the development of new approaches to the essence and features of the formation and implementation of policy. Results. The article presents theoretical approaches to the concept of social policy and its features in the digital economy. Various approaches are critically evaluated and the author’s interpretation of the concept of “social in the digital economy” is proposed, which provides for certain areas of its formation and implementation. The directions of establishing a unified system of registration of citizens entitled to benefits, deepening the targeting of state assistance, which will contribute to the development of national policy, are considered. The most priority areas for the formation of in the digital economy are proposed. Originality. Social in the digital economy is a system of directions and activities using digital technologies, the object of which is human capital, which is realized in socio-economic, political, legal, cultural-ethnic and other relations, which will contribute to the maximum achievement of protection and harmonization of needs and interests of society. Conclusion. The formation of policy, which is based on a detailed study of the concept itself, features in the digital economy, contributes to more effective approaches to its development and implementation. The development of the digital economy in Ukraine does not depend on the number of IT companies, but on the number of consumers of their products and developments. The factor of reduction in labor supply should be taken into account. Not new technologies, but a narrowing of demand is the main danger to the labor market and policy. The problem is the presence of a significant number of low-skilled and highly specialized office workers, the employment of which requires significant retraining efforts, which largely depends on state policy. If the state in the field of information technology does not change, and it is based on the import of equipment, technology and software, this will lead to negative consequences in the field of policy.