Abstract
The article examines the motives and socio-professional orientations of young people in the labor market of the region. The relevance of the study of this topic is caused by a fairly high proportion of young people among the ablebodied population of Russia (about 35 %), as well as the strategic role of youth in the economic development of the country. Empirical data are obtained as a result of a survey conducted on the basis of the 2021 study in ten regions of the Siberian Federal District. Its main purpose is to assess the factors and motives influencing the choice of profession and the beginning of work. The reasons for the choice of an educational institution and a place of work by young people, their salary expectations and the main directions of the development of the system of employment of graduates of educational institutions are analyzed. The research materials can be used in the educational process, in the system of professional orientation, by managers and specialists of enterprises, researchers.
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