Abstract
The primary purpose of this study was to prepare standards and grounds for selecting promising sports service industries with high growth potential. The conceptual definition of promising sports service industries was explicitly presented to achieve this research goal. Furthermore, indicators for selecting promising industries were developed to prepare evidence to ensure the efficiency and effectiveness of sports service industry promotion and support policies. The study’s main content included a review of previous studies conducted to clarify the precise definition of promising sports industries. Next, quantitative and qualitative factors, the criteria for evaluating promising sports service industries, were derived to verify the indicators’ suitability. In addition, the prospects of individual sports service industries were evaluated through indicator analysis. Finally, future directions for establishing support policies were explored.
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