Abstract
The article analyzes the current state and features of domestic tourism in Ukraine. The dynamics of the share of domestic tourism in the total number of tourists served by tourism entities during 2015-2020 was studied. The share of domestic tourism in the total number of tourists served by tourism entities during 2015-2020 changed, and in 2020 amounted to 9.4%. The role of event tourism as an important element in the development of domestic tourism in Ukraine, its tourist destinations, attracting consumers, finding investment and improving the local and regional level of the economy. For example, event tourism is really one of the promising areas of development of tourism in the city of Zaporizhzhia, an important component of its tourism brand. The use of event tourism in the city of Zaporizhzhia as a promising area of domestic tourism is proposed. The organization of large-scale events has a very positive effect on the image of the city. Thematic types of event tourism in the city of Zaporizhzhia are considered. Examples are the All-Ukrainian Cossack Festival «Protection on Khortytsya», the festival «Protection Fair», music festivals «Khortytsia Freedom» and «Zaporizhzhia Jazzy», Zaporozhye International Film Festival «ZIFF», regular performances of the equestrian theater « Zaporizhzhia Cossacks' Festival» on the Rainbow», literary and artistic festival» Toloka «and many others. It is proposed to create a «Catalog of events in the city of Zaporizhzhia «, which will actively develop event tourism in the region, promote the formation of the tourist brand of Zaporizhzhia, position the city as a tourist destination in the tourist market not only in Ukraine but also in the world. , receiving additional funds to local budgets from the tourist tax. Event tourism is undoubtedly a very promising direction in the development of domestic tourism in Ukraine and in the regional tourism development policy of Zaporizhzhia region, because brand events are not only high cultural significance for locals, but also attract tourists and guests from other cities of Ukraine, life of the region.
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