Abstract
The aims of this study is to find out the relationship benefit factors of food service companies and to show how the relationship benefit of food service companies can show effective competitive advantage according to relational marketing strategy.<BR> The goal is to present the required implications for maintaining competitive advantage and is summarized as follows:<BR> As a result of the analysis of the relationship benefits of the food service companies, four internal factors and additional communication were identified as social, psychological, economic and customerization benefits. The social, psychological, economic, customerization and communication benefit factors of the relationship benefits were positive (+) for trust and commitment. Pertaining to the influence of relationship quality factors on relationship performance, the higher the trust and commitment of customers, the higher the customer satisfaction.
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