Abstract

The article attempts to explore the relationship between political power and the semantic picture of the world. Its purpose is to consolidate society and legitimize power. The article highlights the importance of the anthropological ideal in shaping the semantic picture of the world, which is formed by social institutions and transmitted by the media. The Soviet experience serves as a striking example of this relationship. Throughout the formation and development of Soviet power, the legitimacy of the regime was supported by Marxism ideology. However, the content of this teaching was systematically altered to suit current political objectives. Additionally, the proclaimed anthropological ideal of the Soviet man was characterized by responsible initiative and an active life position. However, in real social life, strict control and regulation were often enforced, leaving individuals without autonomy from childhood to old age. Ultimately, this has given rise to a paradoxical combination of infantilism, irresponsibility, intolerance, and lack of agreement that is deeply rooted to this day. People find themselves unable to form equal relationships and solve problems independently. We have developed a habit of resolving all issues, whether they are related to production or personal matters, through a vertical approach, using either a complaint or a denunciation. The analysis was conducted from a pragmasemantic perspective, which allows for the operational specification of the contexts of socio-cultural practices and the role of personal subjectivity in the dynamics of these practices. This prospect allows for political engineering based on specific considerations of each society's cultural and historical experiences, real problems, and common interests of social forces and actors, rather than abstract ideas and models. The language used is clear, objective, and value-neutral, with a formal register and precise word choice. The sentence structure is simple and logical, with causal connections between statements. The text is free from grammatical errors, spelling mistakes, and punctuation errors. No changes in content have been made.

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