Abstract
The figurative component, as an inherent component in the structure of the connotative structure of a word, is based on the expression of one object or phenomenon by means of another. These two objects are not identical but real or imaginative associations are found between them. The figurative component is tightly intertwined with other connotative elements and characterized by five cognitive parameters. Figurative component is based on a potential, differential and nuclear semes of the denotative meaning. Figurative component of a word differs from other connotative elements in the ability to produce a new lexico-semantic variant of a word, which expresses speaker’s subjective opinion, his emotional state, and his attitude to another person. Figurative component is a transitional element between semantic structure of a word and a semantic paradigm of a word. The emergence of a figurative nomination, as one of the most important ways of semantic derivation and its passage into the active vocabulary, reflects the continuity of the process of cognitive activity of a man.
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