Abstract
The article identifies problems and prospects of using modern technologies of communication management in higher education institutions of Ukraine. It is noted that the main manifestation of crisis phenomena in Ukrainian higher education has certain socioeconomic features associated with insufficient response to the influences of external environmental factors, lack of quality information, adoption of ineffective managerial decisions, and inconsistency of communication support of higher education institutions (HEIs) with world standards. It is noted that today information and communication technologies: cloud computing, automation and robotics, the Internet, artificial intelligence, data analytics, etc. have created new opportunities for higher education students, scientific and pedagogical workers and identified new tasks for HEIs in the field of educational management. Based on this, the technology of communication management in HEIs in general terms presents a set of techniques, means, tools, forms and methods of influencing the managed subsystem of their activities, with the aim of achieving the planned results of financial, economic, social, and professional development. This management technology is regulated by special regulatory and methodological documents, i. e.: norms, regulations, job descriptions, regulations, activity standards, document management systems. It is concluded that one of the important conditions for the formation of an effective communication management system in HEIs is the dissemination of modern digital learning technologies, improving the efficiency of educational management, acquiring digital literacy skills which today are priority conditions for success in the modern labor market. The proposed directions of using modern communication management technologies in HEIs provide for the complexity of solving problems at all levels of management, optimizing activities and creating comfortable learning conditions for higher education students in Ukraine.
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