ЭКСПРЕССИВНЫЙ ПОТЕНЦИАЛ ФРАЗЕОЛОГИЧЕСКИХ ЕДИНИЦ В ЗАГОЛОВКАХ СОВРЕМЕННЫХ ЖУРНАЛЬНЫХ ТЕКСТОВ

Abstract

The article makes a linguistic and communicative-pragmatic analysis of phraseological units, which are used in the headline complexes of magazine texts (2019–2021), focusing on different spheres of public activity in Russia. Four main phraseological semantic groups were identified: «situation in which people find themselves», «relations between people», «assessment of facts and actions», «action sign». It was revealed that the phraseological units used in the titles or subtitles as precedent units are quotations from the text itself since they are repeated in the text, as a rule, at the very beginning, which helps to attract the addressee’s attention and get them interested in the material. The use of phraseological units in the headline complex is a method that contributes to influencing the addressee with a purpose to arouse his or her interest to the text. It was found that most of the phraseological units used in the headline complexes serve as a semantic source for the meaning of the text, i.e., the meaning of phraseological units is supplemented and expanded in the text, creating the meaning of the text as a whole. Rarely do phraseological units in the headline accumulate the meaning of the text in full. The authors determine the main functions of the use of phraseological units in the headline complex. These include: expressive, intriguing the addressee’s attention, predicting the meaning of the text for the addressee, evaluative functions. It was also found that most of the phraseological units in the headline complexes of the studied magazine texts are used in the dictionary (linguistic) form and meaning; transformed phraseological units are much less common. It was proved that the main pragmatic intention of the addresser is the function of intriguing the addressee’s attention.