Abstract
In the course of scientific research, an opinion was formed that, against the background of the development of digitalization, traditional promotion channels are being transformed and information technologies are developing at a fairly rapid pace. Marketers and targetologists, taking into account the possibilities of the Internet, make the most effective use of the possibilities of the Internet space. The importance of developing new methods of Internet promotion is also justified by the fact that at the present stage of the development of the digital economy, there is an opportunity for users to independently design websites and at the same time develop personalized and individual approaches in organizing marketing activities. Marketing insights have made it possible to systematize innovative technologies for promoting goods on the Internet, which will make it possible to take into account the innovativeness and individuality of each technology, its advantages and disadvantages in promoting goods on the Internet when forming an innovation marketing strategy.
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