Abstract
Smart tourism has begun using various forms of blockchain technology such as decentralized applications, smart contracts, cryptocurrencies, and decentralized ID. Despite their technological excellence, few popular blockchain-based smart tourism services can be actually experienced by tourists. To fill this research gap, this study discusses the legal, technological, and ecosystem barriers to the adoption of blockchain technology in smart tourism. Through a literature review and case study, it analyzes whether current blockchain-based smart tourism services adequately reflect the traveler lifecycle and behavior of tourists. The results suggest that improving the awareness of the technology, enhancing the connectivity between tourism services, and regulatory flexibility would activate the use of smart tourism with blockchain technology. This study contributes to the discussion on regulatory uncertainty, lack of awareness and familiarity with blockchain, and low diversity of smart tourism services.
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