Методика оценки комплектарности потребительских услуг на территории городской агломерации

Abstract

The article presents methodological approaches to the formation of a criteria of assessing the level of consumer services sphere development on the territory of an urban agglomeration, taking into account the determination of the indicative supply rate of companies providing services. The semantic basis of the category "complectarity" is formulated and the significance of this category in the approach of assessing the actual state of the development level of the consumer services sphere is shown, taking into account the actual set of services provided by enterprises in relation to the set of services, which serve as a measure of their number. The application of this methodology allows us to reveal the unevenness of the supply of consumer services relative to real demand of this services and to explain the formation of pricing policy of companies, providing services in conditions of deviation from the equilibrium of supply and demand, which fully meets the principles of the theory of pricing formation by formulating a coherent strategy of the consumer services sphere development. Research carried out on the basis of using methodology of complectarity makes it possible to more accurately determine the species and quantitative disparities in supply in any territory of an urban agglomeration, taking into account the size of the population living in it. Evaluation of the supply of consumer services relative to their real demand based on the application of the bundling methodology allows us to determine the specific and quantitative disproportions of the supply of consumer services in any territory of an urban agglomeration relative to the number of people living there, which corresponds to the theory of pricing, explains the possibility of forming an equilibrium price, subject to the presence or absence of a package offer of consumer services, including specific and quantitative indicators. Thus, a program or strategy for the development of consumer services should be aimed at bringing the indicator of integral completeness to one. It is with this meaning that economic equilibrium and the absolute achievement of the goals of strategic development of the consumer services sector take place. This condition corresponds to the concepts of "set", "ideal completeness" and serves as a criterion for assessing the level of development of consumer services in the territory under consideration.