Abstract
The paper aims to reveal specificity of onyms functioning in the mass media headlines. The article examines communicative strategies to create such headlines. Special attention is paid to functional peculiarities of onomastic units in publicistic discourse. Scientific originality of the study lies in the fact that the authors reveal the role of the onomastic component of an economic article headline in creating informational, emotional and cultural field of a reader’s perception. The research findings are as follows: the authors identify tendencies of onym usage in headlines of the modern English-language economics magazines and analyse onomastic vocabulary as a text-formative means.
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