Abstract
This study investigated the influence of brand attitude, brand image, brand loyalty and image of brand expansion strategy on customer trust and customer satisfaction for customers who use restaurant service. A survey was conducted for one month from January 1, 2022, targeting consumers in Daegu and Gyeongbuk. A total of 249 copies were used for analysis. For statistical processing in this study, SPSS/WIN statistical program 25.0 was used, and the analysis method was confirmed factor analysis and structural equations. In conclusion, it was found that the brand expansion strategy of restaurant companies had a significant effect on image, customer trust, and customer satisfaction. Therefore, the restaurant industry is desperately in need of research on the determinants of increasing consumer trust and satisfaction.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
