수단 · 목적 사슬이론 관점에서 본 파크골프 동호인의 가치체계 분석

Abstract

Purpose: The study reinterprets from the viewpoint of the Means-End Chain Theory to identify the value system of park golf club members.BR Method: As a study using the Sudanese purpose chain theory, APT laddreing techniques were used. The steps of APT laddering technique follow ‘the content analysis → implication matrix → hierarchical value map. Data processing was cross-analyzed using the SPSS 23.0 program.BR Results: The central ladder derived from the hierarchical value map of Park Golf was as follows. First, it was the “low-cost → reduced activity costs →economic value” ladder .Second, it was the “low-cost utility fee → stamina → physiological value” ladder. Third, it was the “a park golf club subscription system → the promotion of friendship → leisure value” ladder.BR Conclusion: According to the results of the central, Park Golf’s low-co sftee is a benefit for participant to reduce activity cost, which reproduces economic value. In addiiotn, Park Golf’s cheap use encourages continuous participation to meet the benefits of improving stamin,a which reproduces physiological value. Finally, the Park Golf club membership system offers participants the bneefit of “promoting friendship,” which meets leisure values.