ИМИДЖ ПОЛИТИЧЕСКИХ ПАРТИЙ В ЦИФРОВУЮ ЭПОХУ РАЗВИТИЯ РОССИЙСКОГО ОБЩЕСТВА

Abstract

The modern digital development of society dictates that political parties not only engage in daily activities that are traditionally characteristic of them, but also develop their digital presence in the Internet space. The article discusses the image of political parties in Russia within the framework of the digital society development and proves the need for them to use their official accounts in social networks. It also explains the relationship between the further promotion of political parties among the population of Russia and the active maintenance of their party publics in social networks. The paper argues that such activities should help attract new party members to their ranks or allow parties to improve their image. The article was written based on the results of a studying the party telegram channels and accounts on the VKontakte social network. A number of comments are made on the further formation of the political parties image in the context of digitalization. The findings of the study can be used to further study the image of political parties in the digital development of Russian society, and can also be used by political parties, public relations specialists in terms of developing and promoting party accounts in social networks.