Abstract
Viticulture and winemaking are important components of Ukraine's agricultural sector, contributing to economic development and job creation in rural areas. The industry has significant export potential, which contributes to foreign exchange earnings and supports the domestic market. In the context of Ukraine's European integration, there is a need to adapt these sectors to European standards to increase their international competitiveness. The article is aimed at identifying and analysing trends in the development of the viticulture and wine industry as a component of the agro-industrial complex of Ukraine, as well as finding ways to improve it. The author analyses the dynamics of grape production, wine production and consumption in Ukraine in 2000-2022, and the structure of wine production in Ukraine in 2021-2023. The author identifies the problems of viticulture and winemaking in the context of Ukraine's European integration vector and the challenges of the post-war recovery of the Ukrainian agro-industrial complex. The analysis of trends has shown that the viticulture and winemaking industry in Ukraine has not been properly developed and has not fully realised the existing potential of fertile and favourable for viticulture lands, as well as the technological potential of processing enterprises. It is substantiated that in the context of European integration, domestic producers have to compete with European ones, which necessitates strategic management of the development of Ukrainian viticulture and winemaking on the basis of innovations. This will help bring the industry's development indicators closer to global standards and European best practices. The digitalisation of production processes, the use of innovative technologies and global integration open up new opportunities and challenges for this industry. It is proved that the further development of viticulture should be based on innovative approaches, which will ensure the sustainable development of the industry and its integration into the European market. The scientific novelty of the study is to deepen the theoretical and practical foundations for assessing trends and critical evaluation of the problems of development of the viticulture and wine industry in Ukraine.
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