Abstract
The study of the issue of foreign words penetration into the native language is one of the most pressing problems in modern linguistic science. The article examines the modern media discourse features of glossy magazines that reproduce the type of consciousness with its inherent motivational, target and ideological attitudes. The audience sometimes does not attach much importance to the influence that the mass media have on the language development. Therefore, glossy magazines, having become an integral part of the modern media space, play an active role in activating the technology of lexical borrowing and in the literary language development. The subject of the article is media texts of glossy, “glamorous” magazines influencing on the modern Russian language vocabulary. The purpose of the article is to determine the impact of stylistic features of glossy media texts on the borrowing processes in modern Russian speech.
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