ЦИФРОВІЗАЦІЯ КРАЇН АФРИКАНСЬКОГО КОНТИНЕНТУ ТА ПЕРСПЕКТИВИ РОЗВИТКУ МІЖНАРОДНОГО БІЗНЕСУ

Abstract

The article is devoted to the study of the place and role of the digitalization process of the countries of the African continent in the context of their integration into the international business environment. The article highlights the essence and mechanisms of the implementation of information and communication technologies based on the measurement of the index of readiness of countries for digital networks, the theoretical and methodological aspects of formation of the conceptual apparatus of researched issues and the market competitiveness of African countries in the conditions of globalization of the world economy are determined. The work analyzes the global experience of managing the process of digitalization of the international economy in general and international business in particular, the methods and mechanisms of regulation of this process are determined; researched mechanisms of state influence on enterprises and the conditions under which it is appropriate to use it; a modernized approach to the implementation of leading experience in the management activities of enterprises in African countries is also proposed. The article identifies the leading countries in the field of digitalization, their role in global and local markets is clarified; the prospects for changing the rates of population growth in the African region and the consequences of this growth as part of the expansion of high-tech businesses to regional and international markets are outlined; the predicted degree of their presence in the countries of the African continent. Particular attention is paid to the general features of the modern stage of the development of international business, the role of innovations in the development of strategies for the development of the economies of African countries is determined; an assessment of the effectiveness of the set of strategies of international companies was provided, which ultimately allowed us to propose a number of practical and recommended actions aimed at improving and improving the process of managing the processes of digitalization of the business environment of the countries of the African continent.