Оцінка факторів успіху логістичних компаній у сучасному бізнес-середовищі

Abstract

The aim of the article is to study the main factors influencing the success of logistics companies in the current economic environment. The authors analyze current trends in the logistics industry, consider the main strategies used by logistics companies to achieve success. The main success factors are illuminated, such as: efficient supply chain management, use of modern technologies and innovations, development of partnerships with customers and suppliers, as well as the ability to respond quickly to changes in the market environment. The authors discuss the problems faced by logistics companies in the current economic environment: increased competition, increased customer demands, volatile fuel prices and other factors that may adversely affect the activities of logistics companies. Despite these challenges, logistics companies have great potential for development and expansion of their operations. Among the prospects for development are the increased use of new technologies such as drones and autonomous vehicles, improved supply chain management, and the development of environmentally friendly solutions. The authors of the article also draw attention to the importance of human resource management, maintaining a high level of employee motivation, ensuring the quality of services, assessing and managing risks, managing costs, and improving the efficiency of business processes. It is substantiated that the development of the logistics industry will take place in the direction of strengthening the integration of technologies, increasing the quality of services and improving risk management. Recommendations for improving the work of logistics companies are proposed, and it is concluded that the success of logistics companies depends on an integrated approach to management, as well as flexibility and adaptability to changing market conditions. The results of the study can be useful both for managers of logistics companies and for those interested in developing in this area. The article is an important study that allows us to better understand current trends in the logistics industry, as well as to identify problems and prospects for its development.