СТРАТЕГІЧНІ ОРІЄНТИРИ УПРАВЛІННЯ ТЕЛЕКОМУНІКАЦІЙНИМИ ПІДПРИЄМСТВАМИ В УМОВАХ ЦИФРОВОЇ ЕКОНОМІКИ

Abstract

In this article, we argue that the digital economy, which is spreading through active digitalisation and is based on the activities of telecommunications enterprises, is giving rise to a new type of strategic management and leading to profound changes in how telecommunications enterprises should be organised today to manage in the future. It is noted that the authors are developing a conceptual framework to prepare a methodological approach to the strategic management of telecommunications enterprises based on the application of digital innovations; use of information systems and information and telecommunications technologies; development and implementation of a digital strategy; improvement of management of corporate infrastructure of telecommunications enterprises in a strategic perspective. The author describes the current trends that already have a great impact on the organisation of telecommunications enterprises and will shape changes in the strategic management of telecommunications enterprises in the near future. he author’s own approach to determining the directions of influence of digitalisation on the activities of telecommunications enterprises is proposed. This allows defining strategic guidelines and their impact on strategic management. The study leads to the conclusion that the strategic management of telecommunications enterprises in the digital economy requires expanded monitoring and analysis of the external environment; enhancing the security, protection and empowerment of citizens, ensuring freedom of choice online, continuous improvement and development of telecommunication devices and channels and integration of innovations; support for participation in the digital public space by creating a digital environment in which interaction between participants takes place through digital services; increasing the transparency of customer-oriented processes, and the formation of E2E business. The article emphasises that all of the above should be implemented by telecommunications companies only on the basis of the key strategic guideline for the development of the digital economy, which is to define human rights as an essential element of digital transformation.