Перспективи впровадження ІТ-проєктів у сферу бджільництва в Україні

Abstract

The purpose of the article is to substantiate the expediency, determine the prospects, and present the conception of implementing IT projects in the field of beekeeping in Ukraine based on the study of the domestic beekeeping market. The article analyzes the state, trends and problems of the modern market of honey and beekeeping products. It is noted that beekeeping is an important component of the agrarian complex of Ukraine, and the development of information technology has not bypassed this sphere. Existing IT products that are used in beekeeping have been examined. In order to determine the needs of producers of honey and beekeeping products and the problems faced by beekeepers in carrying out economic activities, a survey of apiary owners is conducted and the results are presented. Taking into account the prospects of the industry and the interest of the surveyed beekeepers, for instance the conception of developing a mobile application is described, which will allow to unite all market participants (buyers, sellers, intermediaries, manufacturers, etc.) to obtain information as well as assistance in carrying out sales transactions. Innovative solutions in the sphere of beekeeping should be aimed at: increasing the competitiveness of apiaries; increase in productivity and reduce in the cost of keeping bees and producing honey and other related products. The business model of the proposed IT product is presented in the form of Osterwalder's business model. The main idea of the application is to enable market participants to buy or sell the goods necessary to meet the needs of the enterprise and fulfill other contracts related to their activities, and to receive a percentage of the concluded agreement. The process of creating a mobile application is presented in the form of stages of the project life cycle. Prospects for further research in this direction are the introduction of innovative development projects in beekeeping, which will allow to realize the high potential of the honey market of Ukraine.