ФАКТОРИ ЗАГОСТРЕННЯ КОНКУРЕНЦІЇ ДЛЯ РОЗРОБКИ КОНКУРЕНТНОЇ СТРАТЕГІЇ ПАСАЖИРСЬКОЇ СТАНЦІЇ

Abstract

The article analyzes the factors of aggravation of the station's competition and the priority tasks that need to be solved in a particular situation, since their ignorance leads to the loss of positions in the transport services market. The role of passenger transportation management and its improvement for the future is determined. Recent studies on assessing competitiveness and developing a competitive strategy for an enterprise, namely a passenger station, are analyzed. It is noted that managerial decisions should be based on the use of marketing information, which will allow to maintain a leading position in the market of transport services. These include limitation of the range of consumers of transport services (due to an increase in transportation tariffs and prices for services), limited opportunities to sell their services, limited resources and complications associated with geographical boundaries. It is noted that a transportation service is not just transportation, but a comprehensive transportation service, i.e., a process of consistent and well-coordinated operations carried out taking into account individual customer requirements. It is determined that railway transport is the main artery in the road transport complex of Ukraine. The article considers measures aimed at improving the quality and availability of passenger services at railway stations and in trains, where the management of the passenger service complex has been transferred to the national system "Express-UZ", which provides end-to-end automation of all processes of integrated passenger service. It is highlighted that for the development of the railway industry there is a need to introduce effective organizational structures that ensure the further development of railway transport and meet the specific requirements of the transport market. It is determined that in order to increase the competitiveness of the station, innovative commercial strategies should be developed that would better meet the demand of passengers and the capabilities of the modern economy, as well as measures to further improve safety, reduce noise, reduce energy consumption, avoid pollution and eliminate all adverse factors that hinder the development of railway transport.