СУТНІСТЬ І СКЛАДОВІ ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНОГО МЕХАНІЗМУ РОЗВИТКУ СФЕРИ ТОРГІВЛІ

Abstract

In general, the combination of organizational and economic methods of influence on the processes of improvement of the sphere of trade constitute the organizational and economic mechanism of its development. The main elements of the mentioned mechanism include principles, organizational and economic methods, tools corresponding to the methods, and the system of public administration bodies. Among the principles are: organizational and economic independence, civility, openness, self-sufficiency, competitiveness, regulation, controllability. Organizational and economic tools are singled out, the use of which ensures the achievement of the main goals of the functioning of the trade sphere, namely: the development of domestic trade and trade infrastructure, the protection of the domestic consumer market, the introduction of innovative technologies, ensuring the quality of goods and services, and stimulating solvent demand. The relevance of the selection of regulatory instruments is based on the results of the analysis of the existing problems of the functioning of the trade sphere in Ukraine. On the basis of the targeted approach, a model of the organizational and economic mechanism of the development of the trade sphere is proposed, which allows focusing attention on solving the most pressing issues, including: the predominance of imported goods on the consumer market, the unsatisfactory quality of Ukrainian goods, the imperfection of the trade infrastructure, the unsatisfactory connection of the trade sphere and production, the need to ensure innovative development and wider application of IT technologies. It has been proven that the processes of market self-regulation of the trade sphere are not capable of providing solutions to the mentioned problems on their own, which necessitates the development of economically justified plans for the implementation of measures of state regulation of modernization and innovative development of the trade sphere using appropriate tools of influence on the conditions of operation of trading enterprises.