МОНІТОРИНГ РИНКУ ТУРИСТИЧНИХ ПОСЛУГ НА ПРИКЛАДІ СПОЛУЧЕНИХ ШТАТІВ АМЕРИКИ

Abstract

The article examines the theoretical issues of the travel services market in the United States. The United States has a huge domestic tourism market and a highly developed infrastructure with a large hotel chain and transportation industry. Today it is important to determine the current state of the market of tourist services in the country in order to further be able to analyze and identify effective ways to develop the tourism sector in the region. The current state of development of the tourism sector of the United States of America, where the main types of tourism are beach, sports, sightseeing, business tourism is quite developed. The results of the study showed that revenues from international tourism reach 10-20% of total export revenues. In terms of the level of development of international tourism, the United States lags far behind Europe. It is investigated that domestic tourism, a highly developed "hospitality industry", including car service, has received a very large development. Tourism in the United States has become a powerful industry that annually serves millions of foreign and domestic tourists, whose goal is to see the wonders of nature, cities, attractions, so-called tourist and recreational resources. The main problems and patterns of development of the market of tourist services are revealed. The analysis of functioning of the market of tourist services is carried out, the factors influencing its territorial organization, in particular demographic, social and economic, natural, historical and cultural and infrastructural are analyzed. The dynamics of tourist flows of the country is analyzed. The structure of hotel and restaurant business is investigated. The tourist market of the United States of America was monitored with the help of SWOT-analysis. The results of the study showed that the United States has prospects in the development of tourism with neighboring countries, in improving the development of ecological tourism on the basis of numerous national parks, in the development of event and business tourism by organizing sports competitions in international forums. The United States is considered an important center of educational tourism. Here are prestigious universities that attract many foreign students: Harvard, Yale, Stanford, Princeton. The United States is the center of world sports. National hockey and basketball leagues, prestigious international tennis tournaments and ski slopes attract athletes and fans from many countries.