СТРУКТУРНІ ТРАНСФОРМАЦІЇ ІННОВАЦІЙНОГО ПОТЕНЦІАЛУ ПІДПРИЄМСТВ: ПОБУДОВА МЕХАНІЗМУ ЇХ УПРАВЛІННЯ

Abstract

The article determines that structural transformations of the innovative potential of industrial energy enterprises are aimed at overcoming the innovation and investment downturn in the period of prolonged crisis and depression, structural restructuring of production and financial recovery of production. They include the development of innovation and investment projects as part of strategic planning. It is concluded that an effective innovation and investment strategy should involve the attraction of financial resources on terms and conditions acceptable to the crisis enterprise, and in volumes that ensure the planned dynamics of its progressive development.The analysis of an innovation and investment strategy as a set of operations carried out in a logical sequence to achieve a certain result should ensure its economic security in a crisis. This is done by assessing the economic risk of innovation, identifying measures to prevent the negative impact of the crisis on the strategic project at the conceptual stage, by developing innovative measures to prevent the development of the investment crisis and ensuring the economic security of creditors at the investment stage, neutralizing the negative impact and possible losses at the stage of exploitation. This approach allows to provide the given level of durability of innovative potential on critical parameters through reduction of risk of their realization and increase of viability. Development of measures for structural transformation of innovative potential also implies the formation of scenarios and options for the implementation of innovative projects in order to provide guaranteed sources of financial resources.