Abstract
The purpose of this studied on the importance and performance analysis of choice attributes for the marine sports tourism in saemangeum area using IPA method. Importance-performance analysis was utilized to analyze the gap between importance and performance of the marine sports tourism in saemangeum residents. The participants of this study consist of 477 selected by proportional stratified sampling method from Kunsan city, Gimje city, Buan-gun for the residents in saemangeum, Korea. For the collected data, frequency analysis, factor analysis and this study analyzed the ranking among each selection attributes using paired sample t-test were conducted using SPSS WIN Version 14.0 Program. The results of this study were as followings. IPA analysis revealed that five factor attributes ``convenience``, ``Appropriate pricing``, ``attraction``, ``information``, ``environmental`` First, quadrant Ⅰ(the keep up the good work) was shown in 2 about safety, accessibility. Second, quadrant Ⅱ(the concentrate here) was shown in 10 about ``convenience``, ``connection of tourism``, ``kindness``, ``Appropriate pricing for facilities``, ``Appropriate pricing for equipment``, ``Appropriate pricing for a guest room``, ``Appropriate pricing for food``, ``cleanliness``, ``environmental``, ``attraction``. Third, quadrant, Ⅲ(the low priority) was shown in 4 about ``food tips offered``, ``quality of leader``, ``quality of program``, ``quality of equipment``. Fourth, quadrant, Ⅳ(the possible overkill) wad shown in 2 about ``various tips offered``, ``lodging tips offered``.
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