КОМУНІКАЦІЙНА СИСТЕМА СУЧАСНОГО ПІДПРИЄМСТВА В УМОВАХ РОЗВИТКУ ЦИФРОВОЇ ЕКОНОМІКИ

Abstract

The article considers the communication system of a modern enterprise in the conditions of digital economy development. It was found that in conditions of limited own funds and the problem of attracting foreign investment in enterprises should seek reserves of product, marketing and organizational innovations in unlocking the potential of knowledge of their own employees, where communications are one of the most important factors of success. It is proved that modern digitalized enterprises are forced to pay much attention to horizontal communications, which is primarily due to the processes of creating new products, which requires the integration of marketing, production and R & D. The information-technological way of enterprises to digital communications is singled out. The set of factors influencing the transition of enterprises to the digital economy and digitalization of their communication systems has been studied. It is established that the first factor is the increase in the intensity of communications, both business and personal; the second factor is the automation of interactions in real time (online), which leads to the replacement of IT and digital platforms of the usual means of establishing business relationships; The third factor in the transition of enterprises to digitalization is the processing of information resources online to increase economic efficiency in almost all types of economic activity. The scale and speed of communication interactions between enterprises in the conditions of digitalization are allocated. The combination of accumulated IT technologies, including user and corporate computing devices, the volume and quality of Internet connections with various systems and Internet services leads to the fact that the systems accumulate inaccessible to date digital data. It is established that the definition of the communication system steadily increases with the evolution of enterprise theory. It was found that the communication system is a necessary element of a holistic approach to enterprise management, which is recognized as the foundation for the successful development of socio-economic systems. The basis of a modern enterprise, which is common to the digital economy, is its reproductive essence, which determines the specifics of the work on the potential of the enterprise.