Управління проєктами у глобальному контексті: культурні аспекти та адаптація

Abstract

The article is aimed at considering project management in a global context with a focus on cultural aspects and adaptation, i. e., to emphasize the importance of taking cultural aspects into account when managing projects in a global context. As a result of the study, the latest research and publications on project management in a global context are allocated. The purpose of management and project priorities are defined. The key stages of project management, as well as the main project participants, which can vary depending on its size, complexity and nature, are disclosed. It is substantiated that the successful implementation of the project requires cooperation and interaction of different participants who have their own responsibilities and roles. It is determined that understanding and taking into consideration cultural peculiarities become key factors for the successful implementation of the project in the global environment. The main cultural aspects in project management in a global context are disclosed. As a result of the study, it is proved that some cultures can emphasize individualism and independence, while others can emphasize collectivism and communion. It is found that successful project management requires consideration and adaptation to the diversity of cultures that affect the ways of communication, decision-making, organization of work and interaction with project participants. The article provides key aspects to be taken into account when adapting a project, which will help ensure the successful implementation of the project in a global context, thinking of the specific needs and requirements of the international environment. Prospects for further excursions in the direction of project management in a global context with a focus on cultural aspects and adaptation are important for the further development of this area. One possible direction of research could be to study more deeply the impact of cultural differences on the success of projects in a global context. This may include analyzing the impact of different cultural values, norms and practices on communication, decision-making and cooperation between project participants from different countries.