Abstract
This study investigates the recognition and preference of functional textile material about outdoor clothing widely used in the current fashion market. The study targeted 216 males and females in their 20s to 50s who wear outdoor clothing as casual wear. To analyze data, frequency analysis, cross tabulation analysis and ANOVA were conducted with the SPSS 21.0 statistical package. The results are as follows. First, recognition of functional textile material of outdoor clothing showed that 20s was the lowest preference and all age groups preferred lightweight textile material. In information recognition of functional outdoor clothing, 40s showed the highest recognition, while 20s showed the lowest recognition. Second, 40s and 50s preferred functional material to 20s and 30s. In particular, 40s and 50s preferred clothing items with water vapor permeability & water repellent material to 20s and 30s. All age groups preferred insulation material jumpers, water vapor permeability & water repellent material jumpers and stretch pants. Third, reasons for purchasing functional material clothing was: design for the age group 20s and 30s versus health and function for the age group 40s and 50s. It is necessary to develop functional clothing products based on exact consumer information and preferences.
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