Abstract
The purpose of this study was to verify the influences of expectancy-value theory on persistence intention of physical activity among university students participating in physical education classes. A total of 814 students took part in the activities such as fitness, yoga, tennis, golf, and badminton for one semester in 2017. The participants completed self-reported questionnaires assessing variables including expectancy beliefs for ability and success, importance, interest, and usefulness for activities in physical education classes. The results drawn from multiple linear regression analyses showed all variables played a significant role in predicting for persistence intention on physical activity. The coefficient of determination of the analyzed model revealed about 40%, which indicated a strong predictive effect of expectancy-value model. The study findings based on expectancy-value theory perspective provide empirical support for promoting physical activity among university students, which in turn produces educational implications for university physical educators.
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