골목상권의 영역 설정과 유형 분류에 관한 연구: 청주시를 사례로

Abstract

Alley business districts are important market areas to secure retail and commercial marketing competitiveness and stability, most of which has been vulnerable to external shocks, including the COVID-19 pandemic. While, most research studies in South Korea have focused on cases within large cities and high-street business districts such as Seoul and several large-sized cities in Kyuunggi province, few studies have attempted to delineate alley business district on a set of street boundaries in small and medium-sized cities where one-person business owners and self-employed subcontractors, in particular, have been suffered. This study has two main objectives: delineating spatial extents and classifying district types of the alley business districts suitable for small and medium-sized cities in Korea. This study delineates spatial extents using GIS-based data handling and processing techniques with the data sets of individual store coordinates and ‘Gil’ type of the road names available through small enterprise, commercial, and road name address databases. Using the delineating spatial extent and classification results, this study produced alley business districts map of Cheongju city and examined the spatial characteristics of the four types of districts in the city. Finally, we expect that the findings of this study — alley(‘Gil’)-based catchment areas and classification of the alley businesses — may be used as core data and contribute adequately to predicting street-scaled markets and businesses. Besides, the results of this study can serve as a realistic starting point for policymaking to revitalize alley business districts with the understanding and prediction of its district changes.