Abstract
The article reveals the features of the application of marketing strategies in the market of the People's Republic of China. The Chinese market is significantly different from the European, American and Russian ones, moreover, this consumer segment is least disclosed in the works of Russian authors. Despite the fact that the great Chinese firewall system imposes some restrictions on the dissemination of foreign information within China and thus restricts access to this market, there are ways and methods available to Russian businesses. Some of them are described in this article and represent a full-fledged system consisting of both trading platforms and marketing tools. The scope of application of the research results is the foreign trade of Russian small and medium-sized businesses in the Asia-Pacific region.
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