ПЕРЕВОД АББРЕВИАЦИЙ БИЗНЕС-ДИСКУРСА В РУССКОМ ЯЗЫКЕ: КОГНИТИВНЫЙ ПОДХОД

Abstract

The paper considers the role of cognitive science in creating the theory of abbreviation. The author attempts to justify the idea that nomination in the form of abbreviations proceeds in accordance with the laws of dialectics from the standpoint of cognitive science. Language, which is physiological in nature, is a material object, and its development is contradictory. On the one hand, all elements and levels of the language are in a state of functional unity and balance, on the other, internal contradictions are the source of transformations and changes . In the presence of this interaction, the impetus for the development of the language is laid. .In linguistics, the dialectic of development is explained by the existence of antinomies. Using several abbreviations as examples from the sublanguage of business communication, the author considers the antinomy of the “speaker and listener” (or between the sender and the recipient). When abbreviations occur, this antinomy is resolved in favor of the sender due to the law of speech economy. because the law of saving efforts applies. which is manifested in the rational use of speech tools in the process of communication. As for the Addressee, it is in their interest to get information in an easy to understand way, so most abbreviations, except for those assimilated in Russian, are given in brackets after the motivating word or phrase.