장년층 직장인의 연령차별 인식과 연령차별 경험이 외모관리행동에 미치는 영향

Abstract

This study aimed to investigate the effect of the perceived ageism and ageism experience at work on the appearance satisfaction and then appearance managing behavior for the age of 45-64 men and women. An on-line survey method was applied to get the data of 455 respondents. The results were as follows: First, the perceived ageism gave a positive effect on the ageism experience at work and the appearance managing behavior, while giving a negative effect on the appearance satisfaction. Second, the ageism experience at work had a positive effect on the appearance managing behavior with no effect on the appearance satisfaction. Third, the appearance satisfaction had no significant effect on the appearance managing behavior for over middle-aged office workers. Fourth, some demographics such as gender, age, and occupation were shown to be significant for perceiving ageism and appearance behavior. In conclusion, the ageism perception and the ageism experience seemed to be an important sociocultural factor, which would motivate the appearance managing behavior of the over middle age people.