Abstract
Successful implementation of public transportation reform cannot be achieved without studying transportation behavior of citizens. The results of an empirical analysis of the behavior of St. Petersburg residents presented in this article make it possible to assess what transportation policies will be successful in attracting car users to travel by public transport. The aim of the study was to identify the patterns of transportation behavior in St. Petersburg: attractiveness of various transportation modes, mode choice factors as well as satisfaction with public transport and transportation policies aimed at stimulating the use of public transport. The research methodology includes survey of the population and the analysis of descriptive information from the data obtained. In addition, principal component analysis was applied for travel factors grouping. The results of this study may be used in elaboration of transportation policies aimed at changing transportation behavior of the citizens. The main finding of this study is the relative importance of trip time for public transport in contrast to private car.
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