중국 애니메이션 파생상품 사례분석을 통한 디자인 발전방안에 대한 연구

Abstract

Animation derivatives are becoming an important part of China's animation industry chain. Animation derivatives make animation change from a cultural product to a commercial product form. Animation derivatives are not only synonymous with cartoons or cartoon characters, but also have more core potential industrial, economic and social significance than it. This paper studies the types and forms of animation derivatives, combined with the field analysis of the development status of animation derivatives, and adopts the method of combining case analysis with theoretical research, which provides a certain theoretical basis for the design and development of animation derivatives in China, opens up a new world, and draws three conclusions. First, pay close attention to the new market model. Secondly, we should pay more attention to innovation, hobbies and diversity of derivatives. Third, we should pay attention to the production and operation of animation derivatives IP, and strive to create an influential IP.