Abstract
Our daily lives are composed of activities that consume time. Few studies have examined leisure behavior or recreation participants by using an analysis based on time blocks. This study presented a time-based analysis of activities undertaken by visitors to ski resorts, collecting data by means of a modified diary-type semi-structured questionnaire. This survey was self-administered by visitors to two ski resorts in Gangwon-do province. Throughout this analysis, we classified and used time periods as a means for describing visitor behavior in various time blocks within a day. We also identified expenditure patterns in relation to specific time blocks according to the consumption of products/services that were available within the resorts. In this manner, we developed a TBAM(Time Block Activity Matrix), which was constructed using the dimensions of “PI(participation intensity)” and “BI(benefit indicator)” to position visitor activities in each ski resort. This method was proposed as a strategic tool for structuring the decision-making process in ski-resort management.
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