관광위험지각이 관광지 방문의도에 미치는 영향 : 관광자 태도의 매개효과를 중심으로

Abstract

The objectives of this study are to provide practical implications to public institutions for tourism and private enterprises in terms of policy and industrial management by verifying the impact between tourism risk perception and intention to visit tourist attractions and the mediating effect of tourist attitude. To this end, on-line survey of adults aged 19 or older was conducted and empirically analyzed based on 307 valid responses. According to the analysis results, the tourism risk perception was classified into three factors: socio-cultural, functional, and temporal. As a result of the hypothesis verification, it was confirmed that socio-cultural and functional tourism risk perception affected the intention to visit tourist attractions, and the tourist attitude had a mediating effect in this process. This study is meaningful in that it is a study on the tourism risk perception related to the recent global issue, COVID19, and contributed to the theoretical expansion by examining the impact relationship between the tourism risk perception and the intention to visit tourist attractions, and by verifying the mediating effect of the tourism attitude in relation to the tourism risk perception and the intention to visit tourist attractions. In addition, this study suggested the direction of future tourism for post-corona era.