ФОРМУВАННЯ МЕРЕЖЕВОЇ БІЗНЕС-МОДЕЛІ В ПРОЦЕСІ ІНТЕГРОВАНОГО РОЗВИТКУ ПІДПРИЄМСТВА

Abstract

The purpose of the current research is formation of the methodical approach for definition of optimum network business model of the enterprise taking into account possibilities of its integrated functioning. Essential filling of network business model is defined. Network business models are identified in accordance with their features. The developed classification of business models can be updated, supplemented and transformed with participation of new models. The choice of business model is considered as a strategic decision, which requires an adequate methodological basis and automation in the context of the functional module of intelligent systems to support strategic decision-making. The substantiation of a certain management decision is proposed to be considered as an engineering process. It is determined that key competencies and innovative potential of the enterprise are the main factors in the choice of network business model. Factors that hinder the implementation of the selected business model, which are determined at an early stage before making a management decision, have an impact in the form of risks. The structure of components of the network business model in the process of enterprise integrated development is formed and the methodology of its formation is justified. The proposed economic and mathematical model can be used to create an intellectual system designed for integrated development of network enterprises. The approach to business model identification is based on the similarity theory, which is widely used in data analysis systems, but in contrast to these systems, decision-making in the process of integration is not based on combinatorial methods, and is implemented through the production model. Features of this method are the use of meta-ontological classification templates, quality characteristics for evaluation and rules of fuzzy logic. The offered methodical approach allows to choose optimum network business model taking into account possibilities of integrated enterprise development. The proposed intelligent decision support tools are designed to implement effective strategic planning, support flexible organizational and economic mechanisms and optimal business process management.