Перспективы развития интернет-торговли и интернет-магазинов в России

Abstract

The article discusses the trends in the development of Internet retail trade in consumer goods in Russia, the trends in the formation of various types of online stores, including online marketplaces. The aim of the study is to reflect the trends and specifics of the development of Internet commerce in the retail sector in Russia, to de-termine the prospects of this process. Trends in the evolution of this type of commercial activity are directly re-lated to the increasing number of Internet users in the world as a whole and in Russia in particular, expanding the boundaries of its coverage of all sectors of the country's economy. Activation and development of large online stores, online marketplaces, their creation of their own logistics systems makes them more competitive in comparison with traditional offline trade. Currently, well-known large offline stores are developing their own platforms for online trading, and large marketplaces are developing and improving their own services, provid-ing an opportunity to earn money, including for small businesses. Therefore, the share of Internet commerce will increase, the role of online stores will increase more and more.