Abstract

The purpose of this study was to establish a sustainable agricultural inflow and revitalization strategy by verifying the impact of career decision making characteristics and job choice motivation on the job satisfaction of young farmers in a situation where the aging of the rural agricultural population areas is serious. To this end, a survey was conducted on 300 young farmers under the age of 40 years among Korean 4-H members from June 17 to 28, 2022. The results of hierarchical regression analysis to find out the effect of career decision making characteristics and job choice motivation on job satisfaction were as follows: First, analysis of the causal relationship between succession, age, agricultural employment period, annual average income, and job satisfaction, which are control variables, showed that the lower the age and the higher the annual average income, the higher the job satisfaction of young farmers. Second, analysis of the causal relationship between dependent, intuitive, and rational characteristics, which are sub-factors of career decision making characteristics, revealed that the higher the rational and intuitive characteristics, the higher the job satisfaction. On the other hand, the lower the dependent characteristics the higher the job satisfaction. Third, analysis of the causal relationship between set goods, intrinsic factors, and external factors, which are sub-factors of job choice motivation, found that the stronger the intrinsic factors such as one’s aptitude, one’s interest, and individual development potential, the higher the job satisfaction. In particular, among the variables input, the intrinsic factor of job choice motivation was analyzed as the factor that had the highest effect on job satisfaction, and it was found that it was a very important factor that could increase job satisfaction for young farmers.

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